Brand DNA from the live web

Turn any website into a brand system.

BrandMeld explores the live web and reconstructs the visual and verbal DNA behind a company.

Try

logo /colour /typography /tone of voice /tagline /value propositions /calls to action /design tokens /evidence /confidence /

What you get

A brand guide for people, and the same facts as data for agents.

Logo

The mark that belongs to the site, from its own header, not the partner logos beside it.

Colour

Primary, supporting and surface colours, weighted by what the page actually paints.

Aa400 · 600

Type

Heading and body faces, weights and the size hierarchy, measured in a real browser.

Voice

Tone, writing habits and a do and don’t list taken from how the copy is written.

Evidence

Every finding keeps the pages it came from and a confidence score.

How it explores

Four steps, each one checkable.

Nothing is looked up from memory. If the site doesn’t say it, or the browser can’t measure it, it isn’t in the result.

01
TinyFish Fetch
Reads the live site
Starts at the homepage, follows the links that matter (about, product, pricing, careers) and reads each page. It does not crawl everything.
02
TinyFish Browser
Renders and measures
Opens the page in a real browser and reads computed styles, so colours and fonts come from what is painted, not from guesses in the markup.
03
Gemini
Reads the writing
Interprets tone, positioning and messaging from the copy, and has to quote the site for anything it claims.
04
Validator
Removes what isn’t supported
Claims that can’t be found on the site are dropped, conflicts are flagged, and everything left gets a confidence score.

For agents and apps

One stable schema, three endpoints.

The same Brand DNA shape comes back for every company. Ask for the full record, the presentation data, or ready-to-paste context for a prompt.

POST /api/extract brand DNA
POST /api/guide guide data
POST /api/context agent context

{
  "schema_version": "1.0",
  "brand":      { "name", "url", "tagline" },
  "colors":     { "primary": { "hex", "rgb", "confidence", "evidence": [ … ] }, … },
  "typography": { "heading", "body", "weights", "hierarchy" },
  "logo":       { "primary", "variants", "favicon" },
  "voice":      { "tone", "dos", "donts", "terminology" },
  "messaging":  { "tagline", "positioning", "value_propositions", "ctas" },
  "design_tokens": { "color.primary": "…", "font.heading": "…" },
  "confidence": { "overall", "by_section" },
  "validation": { "checks": [ … ] }
}

Start with one URL.

Explore a brand